TikTok is introducing a fresh option that allows them to reduce the quantity of AI-created media appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale release. This advancement coincides with a increase in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on a competing service only show content made by AI. A considerable share of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that a lot of users like content created using AI tools, including AI artwork to informative clips, and we want to give people the ability to adjust the amount of that, according to their own choices,” said a company executive.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its app identified as AI-generated. Overall, over 100 m media items are added to the service every day, making AI-generated material a limited portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the volume of artificial media they see by using the topic control option in the platform and selecting “AI-generated content”. Further subjects that currently be modified under the tool encompass politics, fashion, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules oblige content makers to tag lifelike AI-made content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the service will from now on apply an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The company is also introducing a two million dollar AI literacy fund for professionals and institutions to produce learning resources about using AI responsibly. This initiative will assist charitable organizations specializing in training computer science.
Moderation Strategy
The video-sharing app has defended its safety measures, following discussion over plans to lay off numerous safety staff in the United Kingdom. It is expected to reduce 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable operate efficiently.”
